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Books, Books

Reading provides the knowledge I, we, need to make my, our, way through the world. These are books I have been recommended and would love your help?

  • A good hard kick in the ass – Rob Adams
  • Tipping Point – Malcolm Gladwell
  • Blink – Malcolm Gladwell
  • Every bastard says no – Geoff Ross
  • Networking with the affluent – Thomas Stanley
  • Love is the killer App – Tim Saunders
  • Crossing the Chasm – Geoffrey Moore
  • The Mesh: Why the Future of Business is Sharing – Lisa Gansky
  • Startup Lessons Learned – Eric Ries

Please give me a call on 021 103 7476 if you can lend me one of these books. Or tweet me @justinvitallink. Cheers 😀

Forming an opinion

The more you read, the more you understand. You become more willing to talk, discuss, argue your points of view.

Over the past year I have done a lot of reading – blogs, articles, books – and a lot of listening – conversations with professionals, experts and experienced people. The result. I have an opinion.

In fair trade, I have my criticisms of the system, my opinions on the problems that persist, and most of all I have suggestions for improvements. Having read a lot and paid attention to arguments, I have formed those opinions. I have identified there are areas with which I agree, and many that I do not.

Similarly, being economically interested, I have read about economic systems and recently watched Milton Friedman’s “Free to Choose” series. This has opened my eyes to a complete Free Enterprise System, where government does not intervene in the matters that belong, wholly, to an individual. I support many of the practices suggested by Friedman, but do not understand some others. Regardless, I have formed an opinion and wish to discuss this with you.

I think in the real world, where people are classified as Left-wing or Right-wing, it is not so black-and-white. Personally, I am perceived as right-wing on some issues, and left-wing on others. But by no means do I completely support all of one side’s arguments over the other side’s.

This leads me to ask the following question: How do you find yourself forming your opinions? And, are they always to the one side of the spectrum?

Look out for the upcoming Vlog 🙂

For once, I have read a well-educated, and well-argued point of view against the fair trade system. Many of the points that Chris expresses are strong, and not necessarily a negative criticism of fair trade system. He is, rather, pointing out the current issues that MUST be addressed by FLO and WFTO.

Justins new posterous

I have a new posterous. Its empty right now but subscribe if you want to read the epic upcoming content.

Great game with a great result, 5-0 to HDF.

Good short game, with everyone pulling their weight and linking like a real team. I watched the first half from the bench, and enjoyed it very much. Was good to see strong attack, passing and linkages of such a high-level.

MrAwesome had a clean sheet for a change 😉 No doubt thanks to the defence right, Sammy.

Five good strong goals were consistently scored throughout the 70 minutes.

Low Point

Can’t think of anything in particular 😛

High Point

Scoring the 4th goal, and knowing that we were not only going to win, but get a bonus point. Woop.

Personal Feedback from self:

  • I felt that I had a good game in the sense of using my space. From 16’s there was a lot of room in front of me when on the opposite side of the field. I fielded three good passes into that area.
  • I need to provide more support to the attacking play. This is mainly due to fitness 😦
  • I felt my marking could have been tighter, but I utilised my body well and marked the lines better.
  • As Matty indicated I tend to start promoting myself too early in a back and around, I will work on this.

Well end score was 4-1 to ABC. Not great considering we were 0-0 at half time.

We played really well the first half, controlling the game and holding possession. However, start of the second half, a lapse in concentration meant that we let in two quick (soft) goals.

We played a little half-hearted for the next 15 minutes due to the sudden change in the game. We kept throwing the ball away and trying to play a long game. We let in a further two goals, and put one in ourself. It was the final 10 minutes that we really decided to come to the party. We shortened the game, and linked well with each other. As a result, we had many circle penetrations and a few PC opportunities. This week, it was great to see the early shots on goal from good D penetrations. Just need to put them away 😛

In the first half we held the ball well at the back. However, right from the start of the second half ABC kept at least one, sometimes two, attackers quite high. This meant we had fewer options to go back and around or hold the ball at the back. This had probably the biggest impact on our game, and resulted in us holding less possession.

What did we improve upon?

  • We were great at holding possession in the first half, and in the final 10 minutes
  • Goal scoring opportunities and shots on goal were a vast improvement from past weeks. Great work from the forwards and the midfield in taking the opportunities that we had.
  • There was great strength in the midfield in terms of skills and linking with each other.
  • From my perspective, the leading was phenomenal! there were at least three great passes made from excellent leading. Keep this up boys!

What we should focus on?

  • We really need to get stronger with marking from the halves. Using our bodies to restrict the ensuing attackers, and getting harder in the tackles. Also, need to work on relationships and trust at the back. Work with each other. There were parts of the game that were excellent in this respect.
  • When under pressure, hold the ball, and look for the first pass available to you. Pass early and crisply.
  • Keep the game short for 95% of the game!

Low Point

The two early goals, as a result of poor marking from the halves creating opportunities for their attackers to penetrate the D. The low point was right after this, when the morale dropped. We need to keep our heads up boys.

High Point

At the end of the game, when we working really well together, we had about 6 D penetrations in 10 minutes, and 2 PC’s. Good for a 10 min spell.

Personal Feedback from self:

  • Start working together and compromising with team members.
  • Be harder in the tackle, and use Matt’s advice – aim an extra foot further.
  • Look to pass earlier


Exhilirating! We won ECB 2-3 HDF. Woohoo! Well done boys! Almost forgot the feeling of winning, phew.

Was a great game to be a part of. We started off a little shaky though. ECB started off by scoring 2 goals in the first half.

So we changed tactics. We shortened up the game, and got harder on the defence.This meant that we had control, we held the ball longer, turned it over less, and frustrated the hell out of ECB.

A series of short passes down the field lead to some great opportunities to score in the D. As a result, Haydon scored 2 beauties -straight shots on goal that came off like rockets – keeper had no chance!

What did we improve upon?

  • We were great at retaining possession, as soon as we shortened the game, and that gave us control and composure.
  • Our defence was stronger, we communicated well and general basics were a vast improvement.
  • Our midfield and inners worked well together to get the ball to the forwards, instead of smashing it through as usual.

What we should focus on?

  • Still need to work on those goal scoring opportunities and basics at the front. We need to trap the ball cleanly, look for the early pass, slow play down when there is no support, and take opportunities when we have them.
  • Playing like we did today, every day!

Low Point

At times there was conflict between me an Rupert, as to what we should each be doing. Different playing styles, just means there is confusion about each of our roles. I did not enjoy arguing, and I apologise. The more we play together, the easier we can work this through. 🙂

High Point

Loved this one! Made an intercept in midfield today, and as a result had a good clear run forward at ECB’s defence. I passed the ball forward to Haydon, and we both took off, I tried to provide attacking support, and we got most of the way to the D. Was a great scoring opportunity. However, after that run, and then running back, I was knackered! FITNESS!

Personal Feedback from self:

  • Great communication today, despite the conflict. It made coordinating the defence stronger, and more structured.
  • Tackling was good, and reading of the play, covering of lines. This gave me plenty of opportunity to intercept or at least stop passes getting past me.
  • Wasn’t as physical as I have been in the last 3 games. So need to work on that.
  • Fitness, once again! A resounding problem, getting to work on this!

Let me know if you have anything to add 😛

Result: 4-0 to NSU, at half-time though 0-0.

What a great game to start off with, and I would have paid loads to have called it at half-time. We were frustrating the hell out of NSU, and playing smart, short hockey.

Finally, fitness (lack of) kicked in and we were were marking too loosely in the 25′ and the D. They just had too much space, and plenty of time to shoot at MrAwesome. Too bad, really, we could have potentially won that. As a team, we really need to settle the goal scoring opportunities. We are not trapping the ball and then shooting cleanly.

To be honest, we would have had a good chance at winning that, if we had our whole team there. We were all over the place at times, because there were many of us playing out of position. Thanks to all the players who filled in, especially Genghis – legend!

Personal criticisms and improvements to make:

Get more mongrel – gotta be more aggressive (ball/player mentality)!

Tighter marking!

ECB 15-0 HDF

Enough said

Had an interesting conversation the other day with a cafe owner I am good friends with. I want to know what you think about his comments, so please comment below 🙂

I asked whether he was fair trade. To which he responded “No.” So I asked him whether he would convert to fair trade. He answered with something along these lines:

“I already provide coffee that pays the producers a wage higher than market value, they are essentially fair trade. However, the coffee I supply is premium quality. The label of fair trade is not often associated with premium quality beans. I have thus chosen to steer away from fair trade labelling. However, the producers are payed a fair price, and thus the coffee is essentially fair trade.”

I thought this raised a very good point. Fair Trade does have a perception of lower quality, which is strange, considering we are paying the producers more, and often this is a great motivation to do their jobs better and work harder. The perception may be incorrect, but it is there.

What is your perception of fair trade, the label? And what are your thoughts about cafe owners with this view on fair trade coffee?

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